Social Media Content Ideas for your Business

social media

The most challenging part of running a social media campaign is fresh social media content ideas. Great social media content is very important for the growth of your brand. However, you are expected to be consistent in providing high-quality content across your social media channels. It can be tough, and to help you, I have provided a few social media content ideas for your business.

Social Media Content Ideas

  1. Articles and blog posts

Many companies have blogs, and it is a good idea to share articles on their social media page using direct links when necessary. You can also share a blog post about company updates, industry developments, open job postings on social media. For instance, you can post appealing graphics that suit the content on Instagram. When posting to the feed, you should redirect followers to click on a link in your bio. When posting to stories, you should take advantage of the Swipe up feature, especially when you have more than 10,000 followers.

The best way to share company updates and expertise on LinkedIn is through blog posts and in-house articles. LinkedIn includes a publishing platform that allows you to share your articles directly.

  1. Contests and giveaways

One good way to gain new followers is by rewarding your existing followers. You can reward your followers by hosting giveaways or contests on social media. Keep your followers engaged by sharing the condition for entry and posting comments. You are likely to gain new followers as more people hear about the contest.

Also, you can use this post to promote new products and services. However, before running your contest or giveaway, ensure that you know all the legal requirements. 

  1. Company news

Sharing news about your company across your social media channels can help keep your brand’s feed fresh. However, it would be best to personalize this news. For instance, you can share pictures of a new product, an industry award, or your team celebrating a big win instead of just sharing the link to a press release. The best social media platform to share company news is Twitter since many users are there to get breaking news.

  1. Behind-the-scenes looks

You must keep your followers updated about some of the things you do. They are interested, so sharing images and videos on your social media platforms is a good way to keep them engaged and show them things they would not otherwise see. You can post videos about your workplace and office events on your social media channels. You may also give your followers a peek into the behind-the-scenes effort that goes into your work. 

  1. Market data

You should share data that provide useful insights into your industry or your operations on your social media page. For instance, you may share annual trends reports, including data collected through surveys. LinkedIn is a good platform to post such reports or articles covering its findings. You can convert interesting quotes and stats into visual content for social media channels such as Twitter, Facebook, and Instagram.

Creating high-quality visual content about statistics can be easy with Canva – easy to use software for graphic design. You can also create videos to help you share statistics in a more dynamic way. There are other useful design tools for your business, such as – a free tool for creating beautiful business cards.


It can be tough for marketers to come up with social media content ideas regularly. But it is necessary if you want your brand’s feed always to stay fresh. Some useful social media ideas include articles and blog posts, market data, company news, giveaways, etc. In all, with the ideas in this article, your brand’s feed will surely stay fresh at all times.

Editor’s note: This guest post is brought to you by Jayden Foley, thank you!